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In a 2012 report, the Washington-based Global Business Group on Health said Japans ownership of Japan Tobacco shares leads to a national conflict of interest, in which the government treats smoking as a behavioral issue rather than a health concern. Though smoking rates have started to decline in recent years, the Japanese remain heavy smokers, consuming about 1,841 cigarettes a person, according to data compiled last year by the World Lung Foundation and American Cancer Society
That is why it is believed to constitute a safer form of smoking, also in the treatment of the addiction to conventional cigarettes (3,9)
Tobacco advertising fails to influence non-smokers In 2006, tobacco companies argued that tobacco advertisements were intended for smokers choosing between brands of tobacco products
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