cigarette brand for women Marlboro's story is one of the most remarkable transformations in marketing history. Originally launched as a targeted toward women, Marlboro struggled to gain traction and held only a tiny share Luli

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[*] As indicated earlier in the paper, the term diversion is used by the Bureau of Alcohol Tobacco and Firearms to include both diversion and over-the-road smuggling as defined here by Thursby and Thursby