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Darrell Winfield, who modeled for the brand from 1968 to 1989, was the ideal poster child for the rugged, independent self-image Philip Morris wanted to sell its customers.* He was so perfect that when Draper Daniels (the inspiration for Mad Men 's Don Draper), then-creative director of Leo Burnett Worldwidethe agency contracted to create the campaignfound Winfield on the Quarter Circle 5 Ranch he said, I had seen cowboys, but I had never seen one that just really, likehe sort of scared the hell out of me. Born in eastern Oklahoma shortly before the Great Crash of 1929, Winfield soon migrated West with his family in the devastation of the Dust Bowl
Makes you wonder where it's been all your life
James Blake Miller became known as the Marlboro Marine when a picture of him, grimy and bloodied, with a cigarette dangling from his mouth, ran in 150 newspapers and magazines
The vibrant color palette adds a nostalgic
Zyn pouches contain nicotine but not tobacco
Maisen for short
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