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online Warner, Kenneth E
No doubt, rising prices are effective levers to curb smoking
Some may feature more premium tobacco blends than others, pushing their prices to the highest end of the spectrum
The ad emphasizes the refreshing coolness of Kool Super Longs cigarettes, suggesting that "the longer you smoke, the more you'll like Kool Super Longs." The tagline "Lady be cool" highlights the brand's appeal to women
The government, however, argued the images were factual in conveying the dangers of tobacco, which is responsible for about 443,000 deaths in the U.S
There are many legal requirements they have to follow
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