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The performance decline witnessed in combustibles across extensive tobacco portfolios during the years 2022 and 2023 directly contributed to the decrease in brand value within our rankings, explains Brand Finances global managing director, Richard Haigh

Raison Caf leverages on Korea being what KT&G describes as a republic of coffee: Koreans consumed 23.2 billion cups of coffee in 2011, with domestic coffee market growing +20% to hit US$2.6 billion

Add water to a pot and bring it a boil with the lid ajar

Terea sticks are designed for IQOS Iluma devices, not IQOS 3 Duo

The 70mm height makes them suitable for a wide range of shots

Observational Product usage tracking, digital footprint analysis, buyer journey mapping - to capture actual vs