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Unlike the product-claim advertising that dominated the cigarette industry, Burnett's approach stood apart, centering on emotional branding
The more supple and hydrated your skin is, the better it will bounce back from squinting or pursing the lips, and the easier it will be to minimize the fine lines around your eyes and mouth
By the 1910s, Olympic athletes were paid for endorsing brands of tobacco
If you smoke, not only will you produce less collagen and elastin as you age, you will also suffer the effects of cigarette smoke's attack on your skin's structural fibers